The “Streaming Wars” has led to several music companies competing for market share in the competitive on-demand business.
Pandora is not looking to be left out the race for listener’s ears.
The internet radio app partnered with popular hit makers Big Sean, Questlove, 2 Chainz, Lil Yachty, Gorillaz, and Pitbull for the new “Sounds Like You” campaign.
Sean and Questlove took part in a Michel Gondry-directed digital short where they discuss their musical inspirations.
Other acts provided their voices, likeness, and musical inspirations to behind-the-scenes videos, curated playlists/mixtapes, digital ads, billboards, and murals in their hometowns across the country.
Pandora also launched a Premium option which is now available to all listeners the App Store and Google Play.
“Yeah, you can now find and play specific songs. And albums. But, Pandora Premium is so much more than music on-demand,” says Pandora co-founder Tim Westergren in a statement. “With Premium, you can find the music you love, but maybe more importantly, the music you love finds you.”