Last year, DJ Khaled launched the “Major Keys” Get Schooled campaign featuring monthly “keys” providing advice to young people.
Earlier this week, Get Schooled and Viacom honored the Grateful album creator with the “Khaled Key Day” for the success the program.
“I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said DJ Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”
Khaled also joined Get Schooled, Viacom, and radio personality Sway Calloway in recognizing over 400 high school students during Yearbook Day in New York City’s Times Square.
“I’m so grateful for Get Schooled, they gave me the opportunity to visit and tour Harvard University and meet DJ Khaled and his crew,” stated Patricia Fuentes, a senior from Miami. “I’m happy to say that in the fall I will be attending Harvard University and Get Schooled helped me see my future school in person!”
The “Major Keys” campaign reached more than 250 million people, and the initiative’s content has received close to a million page views on the Get Schooled website.
Up next for Khaled is a 2017-18 effort titled “Win More Music” which aims to connect young people with deeper knowledge music and the music industry.
Viacom will support the nationwide campaign beginning this fall.
In addition, DJ Khaled and his son Asahd were on hand to ring the opening bell at the New York Stock Exchange on Thursday.
The occasion was part the week-long celebration the “Major Keys” campaign.
Educators interested in being part DJ Khaled and Get Schooled’s “Win More Music” can sign up at getschooled.com.