Recently speaking with Complex, the Trap Lord detailed why he made his first collaboration with adidas Skateboarding a tribute to his fallen friend.
"I wanted to have more of my lifestyle in it," he explains. "That’s when I went to go paint the painting of Yams and tribute a shoe to Yams. I did all of the Trap Lord logos everywhere with 'Always Strive and Prosper' on the side. I figured kids would love that even if they didn’t want to wear it. They'd want to put it in a glass box or have it as a collector’s item just to remember."
A$AP Ferg also explained how his deal with adidas came about and why they finally decided to collab with him.
"The conversation was always there, they just wanted to see where I was going as an artist," he said. "They wanted to live with me a little bit to see my brand, to see my lifestyle, so they can know how to market me. I think we did pretty well as far as marketing, and the shoe design is dope, which I designed myself, and they really understand my brand, Trap Lord. From there we were able to put out a good product."
Read the full Complex interview here.