Heading into the weekend, each artist released customized versions of the game-changing rap album cover with their baby pics and reflections on the LP.
“After 'Lollipop' dropped, it was my mission to work with Wayne. Then I finally saw him pass by me when I was at the same studio he was at while he was still recording Tha Carter III. I said “what’s up”, he didn’t hear me. I went back to my studio and bounced a hook I had just did, told my ppl to send it to Wayne’s room. He heard me then. 'Got Money' was born and I will be forever grateful for the long friendship that followed. Wayne’s influences on the rap game are still very much apparent in today’s music and, I’m sure, for many generations in the future.” – #ThaCarterIIIAnniversary for @spotify @rapcar
“Tha Carter III selling a million first week set the bar for rappers that looked like me. It showed me what a real underground following can do. He built his fans one by one and made the whole world respect him. First rapper of our generation to make pop money without going pop.” – @yg #ThaCarterIIIAnniversary
“Tha Carter III is one of the hardest albums ever. It changed my life in terms of paying attention to lyrics. This is the moment to me when Wayne went from 10 to 1000.” – @tydollasign #ThaCarterIIIAnniversary
“I was around 15 when Tha Carter III dropped. That album was motivating. It was like a celebration of him making it. It was flashy and proud. No cap. When you come from nothin and get on, you appreciate things more. That’s me. I wanted that and it inspired me to reach that. Right after the album he started breaking acts like Nicki, Drake and Tyga. It made me want to not only put myself on but put my whole team on and help them eat too. Start my own label dynasty.” – @richthekid #ThaCarterIIIAnniversary
“I remember being in the studio with Wayne everyday around this time. I was really watching a master at work. Real superstar feeling. Tha Carter III was the icing on the cake. The rap game would never be the same after that. A million first week real album sales before streaming. One of the best times of my life was experiencing this first hand!” – @kinggoldchains #ThaCarterIIIAnniversary