Rihanna Named Creative Director Of Stance

Stance, the official sock provider of the NBA, announced a partnership with Allen Iverson not long ago, and now they’ve added another mega star to their roster.

Rihanna, who already serves as PUMA’s creative director, has signed a three-year deal with Stance to become their creative director as well. Not only will she be at the forefront of upcoming Stance campaigns but she’ll also be designing her own collection that will officially launch in the Fall.

In celebration of her new role, Stance and Rihanna will be releasing two pairs of limited edition crew socks today for men and women, numbered from 1-1,500. An over-the-knee style pair of socks featuring a vintage newspaper print will also be available, limited to just 1,000 pairs.

Keep it locked to the official Stance website for the drop today.

“I’ve had a great relationship with Stance for a long time and ‎I am happy to be working with them on such a fun and creative project,” Rihanna told WWD. Even more excited about the partnership was Stance’s Candy Harris who told Refinery 29, “This is a seminal moment for the sock category.” She also says Rihanna was very involved in the creation of her socks. “She was incredibly hands-on from the initial mood boards and inception of the collection to the design process and ultimate the final campaign shoot,” Harris said. 


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