Kanye & Adidas accomplice w/ households to create do-it-yourself pop-up YEEZY Lemonade Stands, all proceeds go to the National Alliance on Mental Illness

Today (March 22), Kim Kardashian-West put out a sequence of tweets asserting a trigger that Kanye is bringing consciousness to!

The trigger is psychological sickness and the rapper/designer is teaming up with Adidas and with households throughout the nation to create do-it-yourself pop-up YEEZY Lemonade Stands. The stands shall be stocked with restricted pairs of the unreleased YEEZY Boost 700 V2 “Geode,” based on Kim.

All proceeds from these pop-up stands shall be donated to the National Alliance on Mental Illness, which is “the nation’s largest grassroots psychological well being group devoted to constructing higher lives for the tens of millions of Americans affected by psychological sickness,” as Kim posted Twitter. Additionally, this marketing campaign is shedding mild on the significance of bringing folks and households collectively by connecting them by way of an occasion similar to this.

The lemonade stands are restricted in areas, however up to now there are pop-ups in Indianapolis, IN; Missouri, TX; Waterloo, IA; Minneapolis, MN; Alton, IL; West Chester, OH; Belle Fourche, SD and Cedar Rapids, IA.