Foot Locker Launches New “HOH Courtside” & “The Hunt” Features On Its App
With the NBA season formally underway, Foot Locker is celebrating this week’s season kick off by attempting out a brand new cellular pop-up store that’s slated to, nicely, pop up throughout ball video games across the nation referred to as the “HOH Courtside.”
Per Foot Locker:
The “HOH Courtside” expertise might be periodically dropped in numerous cities across the nation, beginning in Los Angeles. Celebrating LeBron James’ first sport in purple and gold, HOH Courtside debuted at L.A. Live yesterday, and might be open Oct. 20 and 22 from Four-11 p.m. PT.
Sounds easy sufficient, proper? It’ll definitely have sneakerheads and ball followers glued to their telephones throughout video games and able to hit the pavement each time a pop-up store is introduced.
“We are excited to companion with Foot Locker on the HOUSE OF HOOPS Courtside expertise,” mentioned Brian Zappitello, GM of Nike Basketball North America a press assertion. “HOUSE OF HOOPS has been integral in how we reshape retail for the younger basketball-obsessed athlete throughout North America and continues to make an affect this weekend in Los Angeles.”
But that isn’t all. Another fascinating and what’s certain to be infuriating (for some) characteristic that the Foot Locker app might be utilizing known as “The Hunt” which can lead customers on a scavenger hunt with the winners getting the chance to cop some Nike exclusives.
Foot Locker has additionally launched an replace to its cellular app (iOS solely) that integrates Augmented Reality (AR) to create a extra participating procuring expertise with AR scavenger hunts. The model will leverage this rising expertise platform to supply clients unique content material and experiences timed to limited-release product drops, beginning this weekend.
“Foot Locker has all the time seemed for brand spanking new methods to raise the procuring expertise for our clients. It was a pure evolution to embrace AR, taking our scavenger hunts to the subsequent degree,” mentioned Frank Bracken, VP and GM of Foot Locker, U.S. “There’s no higher place to launch this thrilling expertise than in Los Angeles with this particular version of the LeBron 16.”
The sneaker-obsessed shopper in L.A. may have an opportunity to be one of many first to purchase a pair of the brand new LeBron 16 King “Court Purple” which LeBron is anticipated to put on on-court Saturday night time. Access to the product might be unlocked for patrons that efficiently full the AR scavenger hunt (whereas provides final).
“The Hunt” lets followers use their iOS Foot Locker app to unlock geo-targeted AR clues all through the town that can make them the coveted limited-edition kicks. “The Hunt” begins on Saturday, Oct. 20, prematurely of the Lakers’ dwelling opener.
Aw man as enjoyable as that sounds you understand lots of people are going to be left feeling tight that they couldn’t put the clues collectively!
Keep your eyes in your telephones (as for those who aren’t on a regular basis already) and tell us for those who’ll be going out on scavenger hunts when Foot Locker comes a callin.’
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