Frontline Millionaires Talk Fashion, Hip-Hop & What’s Next

It’s been over a decade since there has been a streetwear brand with a purpose arrive on the scene and impact the fashion market. The brand behind the change is called, Frontline Millionaires. During a current pandemic, the new fashion house shines bright as it answers the call with a socially aware appeal. Backed by Hip-Hop, in 2019, the brand has received support by several of Hip-Hop’s biggest new stars like Rapsody, Roddy Richh and Griselda. UHH’s Boom sits down with the brand’s creators to discuss the past, present and what’s to come next from the new sensations. Read the complete interview below.

Boom: First things first, the origin of Frontline Millionaires and it’s significant?

FM: Co-founded by Victor Jackson and RayQuan Miles in 2019. The brand’s identity is positioning itself on the “Frontline,” the company was launched with the sole purpose of positively influencing the community while fostering leaders.

Boom: And how did you two visionaries meet?

FM: Raised in Brooklyn (New York) and Hampton (Virginia) respectively, we experienced a multitude of obstacles including gangs, violence, and drugs all as a result of inadequate resources. Despite the grueling circumstances, they accepted the challenge to overcome their adversities and use them as fuel to propel themselves into prosperity.

Boom: The late-Nipsey Hussle had a major influence on the brand. What was it about Nipsey Tha Great that had such an impact?

FM: The name was inspired by a lyric from Nipsey Hussle’s “Keyz 2 The City 2.” Following a visit to Los Angeles’ famous, Slauson Avenue back in May 2018, we began taking the necessary steps to evolve FMC from a good idea into a full-fledged fashion house.

Boom: Along with Nipsey, who would you consider had a major influence on the fashion brand?

FM: FMC drew inspiration from high-end streetwear entities Virgil Abloh of Off White, Emory Jones of Paper Planes, Pharrell Williams of Billionaire Boys Club, Jerry Lorenzo of Fear of God, Don Crawly of Don C, Nigo of Bathing Ape, Ronnie Fieg of Kith, James Jebbia of Supreme and Griselda of Fashion Rebels.

Review the complete lookbook here:

Boom: Every fashion house endures adversities, how has Frontline Millionaires handled these situations?

FM: We’ve all experienced hardships, but wielding an affirmative attitude can make all the difference in our futures. Underdogs can become top dogs. We are the first responders in any situation. We are calculated creatives who understand risk and reward.

Check out the complete Frontline Millionaires catalog today on the official website. Follow the clothing line on Instagram and Twitter for daily updates and more.