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2 Chainz Is The New Co-Owner Of Atlanta’s A3C Conference and Festival

Rapper 2 Chainz has a message for entrepreneurs:…

Rapper 2 Chainz has a message for entrepreneurs: If you want to succeed, your risk tolerance must be high.

“I come from gambling,” the artist says. “I come from hustling. I come from taking chances.” That, he says, was good preparation for life in business.

2 Chainz is known for his lavish spending — see, for example, basically anything he’s ever wearing — but his behind-the-scenes dealing is starting to get more attention. He’s invested money in Lyft, Lime and other hot tech startups. Now, he’s revealing a new role: co-owner of A3C Festival & Conference, a multi-day tech and culture event in Atlanta that he hopes will become the region’s SXSW.

A3C has been around for 15 years and now draws an annual 30,000 attendees. It was sold earlier this year to The Gathering Spot and Paul Judge Media Group, and after months of discussion, 2 Chainz joined the ownership group as well. He’ll take an active role in the festival, helping to curate speakers and performers (as well as serving as this year’s closing keynote). 

To announce his new role, 2 Chainz spoke with Entrepreneur about investing, the power of collaboration and how an entrepreneur can walk the line between confidence and cockiness. 

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