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Beyoncé Signs Adidas Signature Sneaker Deal

Congratulations goes out to Adidas and Beyonce for…

Congratulations goes out to Adidas and Beyonce for partnering on a “multi-layered” deal. Beyonce is making her first career move with footwear as the deal allows her to be a creative partner for Adidas. Beyhive fans have much to be excited about as signature sneakers and apparel by Beyoncé will be launched soon.

Beyoncé Signs Adidas Signature Sneaker Deal
Image Huffington Post

Beyoncé is on a roll with her apparel brands as she will also relaunch her activewear brand Ivy Park, which launched in 2016, under Adidas. Ivy Park is now completely owned by Beyoncé and deserves a relaunch following the sexual harassment allegations her business partner Philip Green was facing last November. Beyoncé’s entertainment company has since ended their relationship with Green.

Beyoncé Signs Adidas Signature Sneaker Deal
Image Beyoncé.Com

Aside from her collaboration with Adidas, Beyoncé has revealed a Netflix special and new music is on the way, which has the Beyhive buzzing. Stay tuned as 2019 looks to be another prominent and successful year for Beyoncé.

Feature Image We Heart It

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