Jay-Z Signs Former Mentor Jaz-O & announces partnership with cannabis company
As reported, Jay-Z has signed former mentor and collaborator Jaz-O to Roc Nation just two years after the duo reunited for the first time in nearly 20 years. The two had a fallout in 2002 after Jaz-O initially declined to sign with Jay during the inception of launched Roc-A-Fella records, citing the $300,000 deal and other grievances.
Jaz signed the distribution deal under Hov’s label and made the announcement on Instagram back in April. The deal reportedly stipulates that Jaz’s Kingz Kounty Media Group will be getting Equity Distribution from the imprint.
In other news, JAY-Z is also investing in the weed business. The rapper partnered with California-based cannabis company Caliva as a Chief Brand Strategist.
Rolling Stone reports that Jay will help Caliva with creative decisions, outreach efforts, and strategy. He will also focus on social justice issues surrounding legalization, including “advocacy, job training, and overall employee and workforce development.”
“Anything I do, I want to do correctly and at the highest level,” JAY-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
“For JAY-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said Caliva CEO, Dennis O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
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