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Tracee Ellis Ross Announces New Hair Care Brand “PATTERN”

Tracee Ellis Ross revealed the release of her…

Tracee Ellis Ross revealed the release of her new hair care brand, PATTERN. Thew new product line is specifically for curly, coily, and tight textured hair.

“I believe everyone should have access to their most beautiful selves in the bathroom,” Ross said of the brand’s mission.

Tracee Ellis Ross Announces New Hair Care Brand “PATTERN”

Not only is PATTERN a beauty brand, but also a symbol of empowerment. There are many natural hair care lines, but Tracee’s unique formulas and safe ingredients with the ability to nourish hair types from 3b to 4c.

According to Ellis Ross, Pattern Beauty has been a dream of hers for 20 years and her first pitch came shortly after the show “Girlfriends” finished. Additionally, she spent 2 years working with chemists to perfect the product to ensure it met the standards she had for her line.

The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!

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