Category: Just Rising

June Popi, a brand-new Oklahoma City rapper, has created trailblazing popularity from obscurity with true story reports and trendy country raps. Arising to acknowledgment in 2017, he created an undeniable following with street hits like “Racks,” “Sauce” and “Trenches.” Today, he continues to build momentum with the release of potentially his best track yet in the new single, titled, “Calvin Klein.”

Referencing the iconic fashion brand, June Popi raps about fashion drugs, serving the fiends and enjoying the fruits of his labor, showcased within his lavish lifestyle. Produced by Atlanta’s DJGQthekid, “Calvin Klein” is a dark, disruptive and ambitious song that epitomizes Popi’s real-life trapper image. June Popi prides himself as “The Big Trapper” which he often hashtags on social media. Popi heavily indulges in coded wordplay in majorly of his content which fans have come to adore and recite proudly.

“Calvin Klein” follows June Popi’s latest singles “Dirty Birds” and “Nawf.” The string of hits established a foundation for an anticipated late-2020 full-length release. June Popi’s complete catalog is available now on all DSPs via 5150. After the listen, feel free to follow June Popi and his money-driven capers on Instagram.

Skrizzy returns. The striving new artist links up with the popular recording artist 24hrs (“What You Like”) for a womanizing new song, titled, “Undercover Hoe.” Perfect for the summertime vibe, the two stars detail a playboy-ish lifestyle filled with situationships.

Marking the first collaboration between the two, Skrizzy calls the single “curious.” He states: “This song is an ode to LA party girls. You know the ones that take pictures holding a guys hand just to show off his AP. The type that shows face at a different ball players VIP section every week, but got a boyfriend; yeah – that girl. 24hrs spoke from the perspective of a “rapper boyfriend” with an overly curious girlfriend who constantly has her heartbroken due to curiosity.”

“Undercover Hoe” puts Skrizzy on an ominous quest which leads up to a promising new album predicted for 2020 release. The release will be Skrizzy latest effort, following his memorable mixtape series, Music We Fuck To. Past Skrizzy collaborations include V.I.C. and West Coast superproducer DJ Mustard. After the stream, follow Skrizzy’s journey on social media.

24hrs appears on “Undercover Hoe” via Rostrum Records. On Forever Trill, stream “Undercover Hoe” now.

It’s been over a decade since there has been a streetwear brand with a purpose arrive on the scene and impact the fashion market. The brand behind the change is called, Frontline Millionaires. During a current pandemic, the new fashion house shines bright as it answers the call with a socially aware appeal. Backed by Hip-Hop, in 2019, the brand has received support by several of Hip-Hop’s biggest new stars like Rapsody, Roddy Richh and Griselda. UHH’s Boom sits down with the brand’s creators to discuss the past, present and what’s to come next from the new sensations. Read the complete interview below.

Boom: First things first, the origin of Frontline Millionaires and it’s significant?

FM: Co-founded by Victor Jackson and RayQuan Miles in 2019. The brand’s identity is positioning itself on the “Frontline,” the company was launched with the sole purpose of positively influencing the community while fostering leaders.

Boom: And how did you two visionaries meet?

FM: Raised in Brooklyn (New York) and Hampton (Virginia) respectively, we experienced a multitude of obstacles including gangs, violence, and drugs all as a result of inadequate resources. Despite the grueling circumstances, they accepted the challenge to overcome their adversities and use them as fuel to propel themselves into prosperity.

Boom: The late-Nipsey Hussle had a major influence on the brand. What was it about Nipsey Tha Great that had such an impact?

FM: The name was inspired by a lyric from Nipsey Hussle’s “Keyz 2 The City 2.” Following a visit to Los Angeles’ famous, Slauson Avenue back in May 2018, we began taking the necessary steps to evolve FMC from a good idea into a full-fledged fashion house.

Boom: Along with Nipsey, who would you consider had a major influence on the fashion brand?

FM: FMC drew inspiration from high-end streetwear entities Virgil Abloh of Off White, Emory Jones of Paper Planes, Pharrell Williams of Billionaire Boys Club, Jerry Lorenzo of Fear of God, Don Crawly of Don C, Nigo of Bathing Ape, Ronnie Fieg of Kith, James Jebbia of Supreme and Griselda of Fashion Rebels.

Review the complete lookbook here:

Boom: Every fashion house endures adversities, how has Frontline Millionaires handled these situations?

FM: We’ve all experienced hardships, but wielding an affirmative attitude can make all the difference in our futures. Underdogs can become top dogs. We are the first responders in any situation. We are calculated creatives who understand risk and reward.

Check out the complete Frontline Millionaires catalog today on the official website. Follow the clothing line on Instagram and Twitter for daily updates and more.

On the rise singer/songwriter James Elizabeth has had a transcending 2020 with trendsetting vocals, incredible songwriting and infectious persona. Today, inspired by the new film, “Crossed,” the 663,000-followed entertainer delivers a star-studded visual for the new single, titled, “Give Me U.”

Directed by the talented Darien “D Buck” Smith, James Elizabeth stars as a lounge singer playing for a sold-out crowd as she narrates a fast-paced thriller about an underworld including well-known actors Tiny Zeus Lester (Friday) and Omar Gooding (Baby Boy). The film was shot in Los Angeles, California. For the song, Elizabeth draws from personal experience as she discusses a former love she tried desperately to be with.

James Elizabeth on “Give Me U”:

“I wrote this record after I met someone I really vibed with, I was at that point where I was feeling them out for a while and then I just fell hard and wanted to be with them. This song is also featured in the “Crossed” movie I shot that is coming out this summer 2020.”

To-date, “Give Me U” has surpassed over 300,000 streams within its first-week release.

“Give Me U” is among a series of latest by the rising star including recent efforts “Wait On You,” “Now I Know Why” and “Can’t Stop.” All the new music leading up to an anticipated full-length project currently in the works and slated for late-2020. The upcoming album is scheduled to feature guest appearances by superstars Snoop Dogg, E-40 and Jeremih. Alongside “Give Me U,” Elizabeth has unveiled a visual for “Now I Know Why,” co-starring former America’s Next Top Model contestant Don Benjamin.

Following “Give Me U,” learn more about James Elizabeth today via Instagram. Take a look at the new video now. “Give Me U” is streaming now on SkylerJ Enterprises.

“Crossed” hits theaters Fall 2020.

An artist’s first project is always a defining moment.

Made in Dallas, emerging recording artist DJ J Long enters the next phase of his career seeking the same success he accumulated as a popular regional DJ. After building high expectations with a buzzworthy performance last February’s Dallas Cypher among several of Dallas’ elite rhymeslayers, J Lon seizes the moment with the release of his debut effort, properly-titled, Patience & Perseverance.

The eight-track first impression displays a slick-talking, well-aware and diverse new artist with the ability to tap into different styles on-command depending on the track’s designated tone. The collection provides backstory on the Heart & Hustle Clothing creator between the hustler’s ambition and party-starter. While short and sweet, it’s easy to identify DJ J Lon is at the beginning of his quest and concludes with exciting anticipation of what’s to come in the next chapter.

J Lon on making Patience & Perseverance:

“My love for life inspired this project. I feel its a step in my purpose. My trials and triumphs that lead me to this point and molded me to become who I am. You can expect some fly ass woke shit, pain with some playa vibes. It’s got a cool and conscious energy, I hope you learn something or at least just jam.”

From review, DJ J Lon is astute in Hip Hop with the potential to be phenomenal shall he remain steady on his current course and naturally evolve creatively through experience. His story is intriguing and the debut project is the perfect beginning for any new discoverer. The project’s notable mentions include “Fly Rebel” and “Bizzy At 4AM”. Kariel Soulbird, Classik Mussik, Rakim Al-Jabaar, Young Brown, Da’llas G, A Lon, C Polk co-stars.

Available on J Lon’s own imprint, continue to follow the new artist’s journey after the streaming on Twitter and Instagram.