Perseverance is one of the key factors of success and that is something that Peekskill, NY native LifeTrav knows very well. Having been raised in a public housing project known as Bohlman Towers, the youngster was abandoned by his father, forcing his mother (who died suddenly in 2020) to raise him and his brother by her lonesome. Trouble soon came knocking as LifeTrav was ordered to remain on house arrest for 6 months at the age of 17. With nothing but time on his hands, he decided to pour all of his energy into music with the goal of becoming rap’s next big superstar.
Now 25-years-old, his YPF Crew & Management company has signed an exclusive joint venture and partnership with JMBG Music to distribute all of his music along with his YPF artist signed to his label. Backed by support from Hot 97’s DJ Drewski, his manager YPF-Quasia and a bevy of music industry veterans such as Dale “Rage” Resteghini, Jonathan Michael (Ruff Ryders, First Priority Music), Ben Goldman (Epic, Columbia), and Jason Jordan (Symphnoic), the sky is truly the limit for LifeTrav. Set to release new music to the masses in 2021, he kicks things off with the music video for his high energy single Hard to Dance, which is directed by Rage.