Author: Atif Parker

York Records Tap DJ Envy For New Project ‘Genesis Vol.1’

Posted on by Atif Parker

York Records burst on the scene in 2020 with several stellar releases by popular battle rapper Arsonal. Today, the label executives Dizz & Capt introduce the new roster of talent expected to propelled the label to greatness this year with the release of their first compilation series called Genesis Vol.1. For the formal introduction, the label taps well-known radio personality/DJ DJ Envy to host the project and plant the project with authentic roots.

The first edition is a 10-track release, starring Mr. So Disrespectul, BundlesFVG, Cory North, Frxxsauce and Marko24k. A formal introduction for most, the project features unforgettable verses from the entire cast and, with its cohesive tracklisting, the project is destined to make York Record one of the most exciting new record labels of 2021. The album comes on the peak of each artist’s transition to superstardom.

“We choose to put this compilation together based on each individual artist and where they are respectively in their careers. This is hard authentic street shit from the beginning to the end,” says York Records.

Available everywhere now, the project is a must-hear for any Hip Hop fan. Hosted by DJ Envy and supported by several a-list co-signers, Genesis Vol.1 is a project that will be discussed all year long as we await official album releases for each of the acts involved. Dj Envy appears on the project via own imprint.

Get familiar with York Records today, stream the entire project below.

Elhae Drops New LP, Aura III

Posted on by Atif Parker

Georgia singer/songwriter Elhae taps Rick Ross, Masego and Xavier Omar for his Motown debut in Aura III. Built on the back of his popular indie series, Elhae makes a huge first impression to a broader audience as he ascends to R&B’s 2021 artist-to-watch.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel (Aura II) that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

Lil Migo ft. Blac Youngsta – “Fire” (Official Video)

Posted on by Atif Parker

Lil Migo is the talk of the town in Hip Hop right now.

The Memphis recording artist is trailblazing a path to top billing with his new album, King of the Trap. For the album, Migo taps his mentor and Label boss Blac Youngsta to go hunting for an opp in the new visual for their collaboration, “Fire.” In the new visual, Youngsta and Migo prepare for a fire fight with raps about doing everything with their weapon beside them. Catchy, lethal and maximum carnage, “Fire” is a street favorite from the new artist’s arrival project.

Both “Fire” and King of the Trap are available on all DSPs via Heavy Camp/CMG. Lil Migo signed with Youngsta and Gotti after recognizing them as the best in the game. “I’ve been mentored by some of the best in the game in Blac Youngsta and Yo Gotti and now I’m ready to carve out my lane and make 2021 my year,” Migo said in a statement. “I want to keep putting on for Memphis, and that starts with this new project,” he says.

Along with Blac Youngsta, King of the Trap features a-listers Yo Gotti, Moneybagg Yo, Rich The Kid, 42 Dugg and Jacquees. And with the guests, the album includes breakout hits “Big Dog,” “Paved the Way” and “Letter To The City.” Lil Migo and his album is the newest addition to Interscope Records through Heavy Camp and CMG.

Lil Migo is the first of a promising new CMG roster about to take over Hip Hop. The Source on the CMG roster: “The gifts among the CMG roster are crazy! Blac Youngsta saluted his artist Lil Migo with a rare, lime-green Lamborghini Aventador worth $400,000 as a birthday gift. The gift was given during Yo Gotti’s CMG Brunch that went down in Atlanta for NBA All-Star weekend.”

After watching Lil Migo’s new video, learn more about the rising star and his huge following on Instagram. Stream his new album here.

Watch the music video for “Fire” below.

New Mello Music Group Label Compilation ‘Bushido’ Now Available!

Posted on by Atif Parker

‘Bushido’ Features Appearances From Oddisee, Open Mike Eagle, Joell Ortiz, Quelle Chris, Alchemist, !llmind, Skyzoo, Apollo Brown, Homeboy Sandman, Kool Keith, B-Real, Murs & Georgia Anne Muldrow

In feudal Japan, the Bushido Code defined the way of the samurai. It was a blueprint to conduct warfare with honor: a system built upon the qualities of rectitude and courage, honor and loyalty. In the modern world, these historical tenets may seem antiquated, or sometimes even obsolete. But the power of tradition is resolute and unyielding. The art of the rugged drum and the razor-tongued rap are timeless.

After a decade in the music business, Mello Music Group has witnessed the dealings and promises of the record industry. Running counter-clockwise to the mainstream ethic, Mello has settled on its own code of conduct and value system. Their catalogue is a Hagakare of hip-hop — a practical and spiritual guide to the essence. While the sounds are varied, an MMG release ensures that the art comes first, the artists are religiously devoted to the upholding of standards and values. The musicians swing fast blades and fly the Mello banner with speed and strength.

This is Bushido, the latest Mello Music compilation gathering the current roster and the label’s closest brethren. As always, the core shoguns are present: Apollo Brown, Oddisee, Quelle Chris, L’Orange, Joell Ortiz, Skyzoo, and Homeboy Sandman. The rated rookies brandish sharpened swords: Solemn Brigham, Namir Blade, and The Lasso. The legacy teammates with championship trophies are all present: Open Mike Eagle, Georgia Anne Muldrow, Elaquent, Kool Keith, and Mr. Lif. So are label affiliates, Murs, The Alchemist, RJ Payne, and B-Real. The veteran general rounds out the roster, Stalley, the newest member of the Mello family. This isn’t merely an anthology, it’s a fully-formed vision of what hip-hop can be. A meticulously assembled arsenal of past, present, and future.

Label Daimyo Michael Tolle, has historically used these compilations as an opportunity to create and build, pair new collaborations, and curate the sound for the coming year. At first, these albums heralded the arrival of a new hip-hop force; now, they serve as a reminder that Mello has expanded upon the proud lineage of seminal indie labels like Loud, Stones Throw, Rhymesayers, and Def Jux. It is a sanctuary of the raw. At its core, the artists achieve a platonic ideal of hip-hop. You can hear the spirit of Mobb Deep and Wu-Tang in a song like “Iron Steel Samurai” — where The Alchemist conjures a brimstone inferno of crunching guitars and anvil drums, and Quelle Chris drops haikus in blood, dousing sauce on everything like siracha.

The label’s ingenuity partially stems from its gift at bridging the generations. Between Kool Keith, Mr. Life, Murs, Alchemist and B-Real, you have artists who fathered entire schools of hip-hop (Keith might well be the Abraham for every left-field MC ). Similarly, the first generation of Mello artists has defined the otherground of this era. Here, Oddisee, Apollo Brown and L’ Orange, embody the distinguished tradition of Pete Rock and Preemo, Dilla and Madlib. On “Gold Gloves” and “Symbol of Hope,” Open Mike Eagle whimsically balances between comic despair and existential mind wandering, like the last great member of the Native Tongues. While Skyzoo and Joell decapitate microphones with masterful swings. So on the beautiful carnage goes.

Bushido harkens back to the spark of creation that underpins the label: the rigorous code and idiosyncratic originality. A place that reveres the past, while securing the present for future generations. Something that goes on past the music, a deeper aspiration towards something that Tsunetomo Yamamoto wrote in The Book of the Samurai: “It is said that what is called “the spirit of an age” is something to which one cannot return. Although one would like to change today’s world back to the spirit of one hundred years or more ago, it cannot be done. Thus, it is important to make the best out of every generation.”

You can now purchase, add and favorite Bushido at your preferred DSP: https://smarturl.it/MelloBushido

Watch Quelle Chris & The Alchemist “Iron Steel Samurai” Video: https://youtu.be/N2hwzH8Xob0

Stream Bushido at Bandcamp: https://mellomusicgroup360.bandcamp.com/album/bushido

Bushido TRACKLISTING

Iron Steel Samurai feat Quelle Chris (prod by Alchemist)

Gold Gloves feat Open Mike Eagle (prod by The Lasso)

One Of The Last feat Marlowe (prod by L’Orange)

Yours Truly feat Homeboy Sandman (prod by Kensaye Russell)

No Trouble feat Oddisee (prod by Oddisee)

Gwan B OK feat Zackey Force Funk (prod by The Lasso)

Ya-Neishi The Vocals feat Skyzoo (prod by L’Orange)

Symbol Of Hope feat Open Mike Eagle & Namir Blade (prod by Elaquent)

Never Lived feat Oddisee (prod by Oddisee)

None feat Homeboy Sandman (prod by Iman Omari)

Bane Bran feat Quelle Chris & James Shanan (prod by Quelle Chris)

Black Rock feat Joell Ortiz, Stalley, Namir Blade & Solemn Brigham (prod by Namir Blade)

Outlast feat Dueling Experts & Joell Ortiz (Prod by Apollo Brown)

Black Man feat RJ Payne (prod by Apollo Brown)

Turnt Garveyite feat Murs (prod by Georgia Anne Muldrow)

Nightmare feat Cambatta (prod by Apollo Brown)

Rap feat Homeboy Sandman (prod by Eric Lau)

You To Me feat Oddisee (prod by Oddisee)

Zero Fux feat Kool Keith, B-Real & Joell Ortiz (prod by Nottz)

Banners feat The Perceptionists (prod by !llmind)

For More Information:

Follow Mello Music Group:

https://www.instagram.com/mellomusicgroup

Laajuvie Releases Dak Filmed Visual For “No Cuffin”

Posted on by Atif Parker

Laajuvie, a fast-rising new Miami-representing recording artist drawing popularity following her freestyles going viral, preps fans for her 2021 takeover with the new video “No Cuffin.” And with raw, crafty and outstanding lyricism, she hits the streets and delivers a furious PSA to today’s Hip Hop of her arrival. Stream “No Cuffin” via Spotify.

For her forthcoming project, the Dak-directed video displays The pole toting tauntress effortlessly raps into the camera without breaking a sweat, all while showing off a fresh manicure and a beat face. “No Cuffin” is the perfect jump-on point for any newfound fan joining the Laajuvie bandwagon.

Laajuvie’s latest single follow her first freestyle to Instagram titled “Fake Love,” which has garnered over 25K+ views organically since its release, Juvie wasted no time following up effort with another freestyle called ‘Shit Talk” that accumulated over 500 comments. Connected with EMPIRE, Laajuvie’s full-length effort is expected to draw some a-list collaborations. “No Cuffin” is produced by Ricky Hoodrich and available on 510 Music Group. After the view, for more on Laajuvie, follow her on Instagram.

Check out Laajuvie’s new visual for “No Cuffin” below.