DJ Akademiks Argues Drake’s Old Music Is Carrying His Success

Drake can go on hiatus for three years only to still sell out a tour on the other side of the world, and it looks like his streaming numbers also reflect that. Moreover, DJ Akademiks recently made the claim that the Toronto superstar’s dominance in the music industry today mostly owes its success to the classic material he released six-plus years ago. “Also, he leveraged the fact that they’re eating so much off of his back catalog,” Ak expressed on stream. “That dropping frequently helps the back catalog. And, by the way, 80 to 85 percent of Drake’s current streams is from albums that dropped over six years ago. And I’m being very fair here. I love Drake, that’s my favorite artist. Bro, the labels look at him different.”

What’s most curious about DJ Akademiks’ assessment of Drake’s numbers is not only that he’s probably correct, but that this is likely true of most massive artists at his level of reach, popularity, acclaim, and most importantly, legacy. Kendrick Lamar can probably say the same thing. good kid, m.A.A.d. city is still on the Billboard 200. But we know that K.Dot sales are a dicey topic for Drizzy these days…

Of course, we’re talking about Drake’s legal petition against Universal Music Group and Spotify for allegedly inflating the commercial success of “Not Like Us.” There are a whole lot of angles to consider when it comes to this story, especially when stacked up against the almost simultaneous release of Kendrick Lamar’s new album GNX. We definitely haven’t heard the end of it, and we wouldn’t express shock if this extended the 2024 rap beef into all of 2025. Still, they’re not really connected beyond “Not Like Us” being at the center, as the legal petition fries bigger fish.

Regardless, it still recontextualizes both Drake and Kendrick Lamar’s commercial accomplishments. In this case, this doesn’t really have anything to do with the legal petition. Yet DJ Akademiks does bring up a reality that could one day inform the OVO mogul’s future at Universal Music Group – if they stay buddy-buddy afterwards, that is.

About The Author

Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022.

Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case.

Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.