Kendrick Lamar Allegedly Cost Compton Businesses Thousands Of Dollars With His Viral “Not Like Us” Video

Kendrick Lamar is coming under fire from small business owners in his hometown of Compton, after the filming of his music video for “Not Like Us” interrupted their day on June 22. In a new piece for The Los Angeles Times, Corina Pleasant, who runs the soul food restaurant, Alma’s Place, with her mother Alma, revealed that they were given no notice that the area would be overrun for the shoot. In turn, they lost thousands of dollars by staying open, despite being unable to operate.

“It was really disheartening to have the electricity on and gas. I’m just running everything and making no money. I literally was there for nothing, because the little money that I did make, I had to pay my staff with that,” she told the outlet. She also complained that the city didn’t provide her or any other business with enough notice to shut down ahead of time. She estimates her losses amount to between $1,800 to $2,200.

Kendrick Lamar Films “Not Like Us” Music Video In Compton

Watts, CA – June 22: Kendrick Lamar dances during the music video shoot for “Not Like Us” at Nickerson Gardens on Saturday, June 22, 2024, in Watts, CA. (Michael Blackshire / Los Angeles Times via Getty Images)

Pleasant went on to explain that she doesn’t have an issue with Lamar filming the video in general, but with the way it was handled. “One day does matter. It does matter when you’re there, and you’re wasting your time. It does matter when your Edison bill is $1,000. It does matter when two weeks’ payroll for three people is nearly $3,000. It does matter when gas is $800. You’re there, all these things are running, and you have nothing to show for it,” she further explained.

Kendrick Lamar Returns To Compton For “Not Like Us”

A spokesperson for the City of Compton addressed the incident in a statement to The Los Angeles Times. They promised the city would identify “opportunities for more efficient film permit communication to our community” going forward. They added: “Businesses in Compton, especially small businesses, are the backbone of our city. We want to continue to keep an open line of communication and do everything we can to support economic growth.” Lamar, however, has not commented on the situation. The update comes after the NFL announced he will be headlining the Super Bowl LIX Halftime Show. Be on the lookout for further updates on Kendrick Lamar on HotNewHipHop.

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About The Author

Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor’s degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends.

On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni.

His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.