Kendrick Lamar Pays Homage To West Coast Culture In “Squabble Up” Music Video

Well, that was fast. Kendrick Lamar has swept the hip-hop world off its feet with his brand-new sixth album, GNX. The astounding release hit the digital airwaves on Friday afternoon, and it’s been all the craze and will continue to be for quite a while. The lyrical content is of course going to shoulder that load. However, Kendrick doing extra things like a “squabble up” music video will also help a great deal. The Compton icon just dropped off the visual for it moments ago, and you can watch it below. One of the overall goals for this new project was to show love to the West Coast, particularly California. From the sounds, slang, topical focus, and even the features, K. Dot definitely paid attention to detail.

The same can especially be said for the “squabble up” visual. There are tons of nods throughout it, such as Lamar wearing blue to represent the Crips. Later on, a few Bloods make their way onto the single set, which is an olive-green room with a fancy chandelier, and wood flooring. Tons of local dances are incorporated, as well music such as a massive CD of Nate Dogg‘s G Funk Classics. It’s sure to not be the only visual we receive for GNX and it’s going to be one that’s broken down intensely over the next few days. But this is what Kendrick Lamar does as an artist’s artist. He encourages fans to engage with the art and inspires them to think more critically. Overall, this was a great first choice, as “squabble up” is turning out to be one the record’s biggest hits so far.