The Weeknd Unveils Album Cover For “Hurry Up Tomorrow”

We are almost at the finish line, and as bittersweet as it is, it looks like The Weeknd will close out his trilogy – and moniker – with a bang. Moreover, he just unveiled the official album cover art for his new upcoming LP, Hurry Up Tomorrow. Much like its predecessors, After Hours and Dawn FM, it’s an image of the Canadian superstar’s face, but this one is much more “normal” and rudimentary compared to the blood-soaked and aged portraits of the aforementioned projects, respectively. As such, fans couldn’t be more excited to hear how these themes will wrap up with this third and final piece of the puzzle.

Furthermore, this adds to other Hurry Up Tomorrow details that The Weeknd shared with Billboard Brazil in their interview before his shows in the country this weekend. One of them is that he actually composed the “central song” of this new record in São Paulo. Abel Tesfaye also called something “Frankenstein,” and it’s a bit unclear if this is a nickname for the album as a whole or for this “central song” that the article mentions. Either way, this nickname indicates a fusion of a lot of different genres and sonic styles that still maintains a core and unmistakeable identity at its root.

In addition, even though The Weeknd’s website doesn’t indicate a release date for this new album, we do have some hints as to when Hurry Up Tomorrow will come out. Well, we have one hint, to be honest. This is because of the physical pre-orders that he put up for this new LP, in addition to a pre-save option for digital streaming platforms. In the pre-order item description, it doesn’t indicate any release date. However, it does say that the physical copies will ship near the release date, which will apparently be no later than six months from today (Saturday, September 7). Hopefully he doesn’t take cues from his potential future collaborator Playboi Carti and actually drops the album.

Jokes aside, this rollout and piece-by-piece hype construction is very different to the Atlanta MC’s situation. Either way, we can’t wait to see what The Weeknd brings us next, especially with this artwork in mind. Will we get a more raw, simple, vulnerable, and definitive album building off of his mysterious, emotional, and trippy journey so far? Or can we not even fathom what’s in store right now? We can’t even tell which is the more exciting option.