Category: Just Rising

When it comes to Hip Hop, fashion has always brought along a level of respect that people would kill for. Today, for the latest release from his popular project, Vibin, Slidin, N’ Connivin,’ rising recording artist Oz Sparx connects his style to the final destination in the music video for cut “Vlone Friends.” In the new visual, Sparx is casket sharp as he spits arguably his best verses yet from the spreading like wildfire EMPIRE release.

The Visual by Luke presentations serves as both an ode to A$AP Bari’s international streetwear brand and an on-camera vent session about finicky friendships. When asked about the record the Philly native states: “This is one of my best videos. What better way for me to descriptively depict my pessimistic philosophy. When it’s all said and done, you’re brought into this world alone and die alone.”

“Vlone Friends” follows “YSL” featuring 2kBaby. Vibin, Slidin, N’ Connivin is filled with hits. Released late-2020, the 18-track project has spawned breakout songs like the previously released “Dancin Wit The D3vil.” The project also includes fan-favorites “Antisocial,” “Backseat Freestyle” and “Way Too Much.” The album features JGreen and 2kBaby.

Sparx and his latest project have positioned themselves to be one of the biggest highlights of 2021 hip hop, period. The array of hit singles is undeniable popularity going into his next project, expected late-2021. Vibin, Slidin, N’ Connivin is available now on all DSPs via 510 Music Group/EMPIRE. Follow OZ Sparx on social media for daily updates of his forthcoming project.

Watch the new video to “Vlone Friends” by Oz Sparx below, afterward, add the single to your playlist today.

Lyrically, right now, Virginia’s RARI is one of the brightest new artists in Hip-Hop. After his previously released single “Not What It Seems” went a successful campaign run in 2020, people believed and anticipated what’s next from the new star. Today, we get that in the new single, titled, “For The Love.” Entering the 2nd quarter, RARI prepares for an exciting summer that expects a full-length celebration.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

Lil Migo is the talk of the town in Hip Hop right now.

The Memphis recording artist is trailblazing a path to top billing with his new album, King of the Trap. For the album, Migo taps his mentor and Label boss Blac Youngsta to go hunting for an opp in the new visual for their collaboration, “Fire.” In the new visual, Youngsta and Migo prepare for a fire fight with raps about doing everything with their weapon beside them. Catchy, lethal and maximum carnage, “Fire” is a street favorite from the new artist’s arrival project.

Both “Fire” and King of the Trap are available on all DSPs via Heavy Camp/CMG. Lil Migo signed with Youngsta and Gotti after recognizing them as the best in the game. “I’ve been mentored by some of the best in the game in Blac Youngsta and Yo Gotti and now I’m ready to carve out my lane and make 2021 my year,” Migo said in a statement. “I want to keep putting on for Memphis, and that starts with this new project,” he says.

Along with Blac Youngsta, King of the Trap features a-listers Yo Gotti, Moneybagg Yo, Rich The Kid, 42 Dugg and Jacquees. And with the guests, the album includes breakout hits “Big Dog,” “Paved the Way” and “Letter To The City.” Lil Migo and his album is the newest addition to Interscope Records through Heavy Camp and CMG.

Lil Migo is the first of a promising new CMG roster about to take over Hip Hop. The Source on the CMG roster: “The gifts among the CMG roster are crazy! Blac Youngsta saluted his artist Lil Migo with a rare, lime-green Lamborghini Aventador worth $400,000 as a birthday gift. The gift was given during Yo Gotti’s CMG Brunch that went down in Atlanta for NBA All-Star weekend.”

After watching Lil Migo’s new video, learn more about the rising star and his huge following on Instagram. Stream his new album here.

Watch the music video for “Fire” below.

Virginia is surging with Hip Hop’s next-generation superstars. Among the new class is the slick, catchy and popular recording artist, Fat Wallace. Today, he makes his run for the 2021 artist-to-watch label with new single “Dreams.” “This year will be the year all of my fans look back on as the year the rest of the world discovered Fat Wallace,” says the rising star.

For the new single, Wallace remains loyal to his roots as he amasses widespread notoriety with lyrics about evolving into a superstar through persistence, resilience and, most of all, originality. Fat Wallace has created an authentic sound since his original arrival in 2016. “From my perspective and releasing music for the past 5 years, I definitely feel like this is my best song to date because it shows exactly what my mission is,” he says.

He continues: “If a kid from a town that only has a population of a few thousand can put his time and effort into making it somewhere with his music, it really just shows that hard work really can get you anywhere regardless of where you’re starting from.”

“Dreams” is the lead-up to something big coming from Fat Wallace in 2021. And now a great origin point for newfound fans, feel free to stay updated on everything Fat Wallace via social media. Before the forthcoming album, stream “Dreams,” available now via Major League Records.

Last week was a huge milestone for Houston recording artist, Cam Wallace. It was announced last Wednesday, Wallace signed a deal with Motown Records, the legendary recording home of Ne-Yo, The Temptations and Migos. Today, Cam digs into his bag and re-releases his EP, 6Rings, for a newfound audience.

Including the Motown debut, “Retail,” Cam Wallace resurfaces his previous release to generate attention for his forthcoming album coming 2021 on the major label. And with the re-release, Cam Wallace adds a cherry on top with the release of his latest visual for the album-cut “All The Way.” The new video crafted a simple self-encouragement exercise for the passionate perfectionist. Shown as a commercial, Wallace brings the song’s motivational mantra to life and showcases his healthy lifestyle.

Cam on the making of “All The Way”:

“All the way is literally a self-directed pep talk. It’s as simple as me telling myself (and now the listeners) that no matter what you’re doing mentally or physically, go all the way in. Crush your goals. The moment when it feels like you’re about to quit, that’s when you crank it up even more!”

Cam and Motown were very excited to announce his signing and received praise for the label’s top executives. “Cam is a once-in-a-lifetime talent that raps, sings, produces, engineers, mixes at a high quality,” said Vice President of A&R – Motown – Shawn Barron in a statement.

Cam Wallace is currently in album mode for his anticipated 2021 debut. For more on the process and Cam, follow him on Instagram.

Watch “All The Way” above. The six-song project can be heard in its entirety below via Create Music.