Culxure – “My Dawg” (Official Video)

The A has another one, meet the emerging-to-superstar new group, Culxure.

For their introduction, the trio of Baby Slapp, Baby Ticc and Baby Dreco hit the iconic Atlanta skating ring, Cascade, for the debut visual, titled, “My Dawg.” A song about loyalty to the crew, each member showoff with energetic braggadocious verses about day-ones and never betraying family better than the next.

“I only hang round my day ones that’s on the same thing I’m on, I kno right or dead wrong they slidin for me so it’s only right I’m on the same thing,” says Baby Slapp.

Baby Ticc concurs: “I lost my friend and all I could think about was my dawg I would’ve risked my life and did time for my dawg.“

Baby Dreco, who delivers the song’s best verse, remembers his verse being inspired by his friend’s unity. He explains: “Me an my brudduhs feel the same if I’m ready to slide they right behind me an if I’m ready to ride out they right behind me.”

“My Dawg” is merely the beginning of what Culxure have in store for music in 2021. And with more music to come, now is the perfect time for newfound fans to hop of the ATL-bread bandwagon and spread the word. Only a matter of time before Culxure reaches the top of the scene and follow in the footsteps of so many before them. It’s magnetic.

Watch “My Dawg” below and follow Culxure on Instagram.

Oz Sparx Shares New “Vlone Friends” Visual

When it comes to Hip Hop, fashion has always brought along a level of respect that people would kill for. Today, for the latest release from his popular project, Vibin, Slidin, N’ Connivin,’ rising recording artist Oz Sparx connects his style to the final destination in the music video for cut “Vlone Friends.” In the new visual, Sparx is casket sharp as he spits arguably his best verses yet from the spreading like wildfire EMPIRE release.

The Visual by Luke presentations serves as both an ode to A$AP Bari’s international streetwear brand and an on-camera vent session about finicky friendships. When asked about the record the Philly native states: “This is one of my best videos. What better way for me to descriptively depict my pessimistic philosophy. When it’s all said and done, you’re brought into this world alone and die alone.”

“Vlone Friends” follows “YSL” featuring 2kBaby. Vibin, Slidin, N’ Connivin is filled with hits. Released late-2020, the 18-track project has spawned breakout songs like the previously released “Dancin Wit The D3vil.” The project also includes fan-favorites “Antisocial,” “Backseat Freestyle” and “Way Too Much.” The album features JGreen and 2kBaby.

Sparx and his latest project have positioned themselves to be one of the biggest highlights of 2021 hip hop, period. The array of hit singles is undeniable popularity going into his next project, expected late-2021. Vibin, Slidin, N’ Connivin is available now on all DSPs via 510 Music Group/EMPIRE. Follow OZ Sparx on social media for daily updates of his forthcoming project.

Watch the new video to “Vlone Friends” by Oz Sparx below, afterward, add the single to your playlist today.

ReadyRockDee ft. RJ Payne – “Boom Shakalaka (Remix)”

ReadyRockDee is back to deliver some new heat for the streets in the form of a fresh single titled “Boom Shakalaka.” This go-around, Dee links with Philly rapper RJ Payne, who is a very respect emcee in his City. The Tu$hay-produced cut is just a taste of what fans can expect on ReadyRockDee’s recent project, “Flow God 4,” which spawned the single. You can stream the project now across all available DSPs.

Check out “Boom Shakalaka” below and/or on your DSP of choice.

Virginia’s RARI Shares Hot New Song “For The Love”

Lyrically, right now, Virginia’s RARI is one of the brightest new artists in Hip-Hop. After his previously released single “Not What It Seems” went a successful campaign run in 2020, people believed and anticipated what’s next from the new star. Today, we get that in the new single, titled, “For The Love.” Entering the 2nd quarter, RARI prepares for an exciting summer that expects a full-length celebration.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

Elhae Drops New LP, Aura III

Georgia singer/songwriter Elhae taps Rick Ross, Masego and Xavier Omar for his Motown debut in Aura III. Built on the back of his popular indie series, Elhae makes a huge first impression to a broader audience as he ascends to R&B’s 2021 artist-to-watch.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel (Aura II) that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

Lil Migo ft. Blac Youngsta – “Fire” (Official Video)

Lil Migo is the talk of the town in Hip Hop right now.

The Memphis recording artist is trailblazing a path to top billing with his new album, King of the Trap. For the album, Migo taps his mentor and Label boss Blac Youngsta to go hunting for an opp in the new visual for their collaboration, “Fire.” In the new visual, Youngsta and Migo prepare for a fire fight with raps about doing everything with their weapon beside them. Catchy, lethal and maximum carnage, “Fire” is a street favorite from the new artist’s arrival project.

Both “Fire” and King of the Trap are available on all DSPs via Heavy Camp/CMG. Lil Migo signed with Youngsta and Gotti after recognizing them as the best in the game. “I’ve been mentored by some of the best in the game in Blac Youngsta and Yo Gotti and now I’m ready to carve out my lane and make 2021 my year,” Migo said in a statement. “I want to keep putting on for Memphis, and that starts with this new project,” he says.

Along with Blac Youngsta, King of the Trap features a-listers Yo Gotti, Moneybagg Yo, Rich The Kid, 42 Dugg and Jacquees. And with the guests, the album includes breakout hits “Big Dog,” “Paved the Way” and “Letter To The City.” Lil Migo and his album is the newest addition to Interscope Records through Heavy Camp and CMG.

Lil Migo is the first of a promising new CMG roster about to take over Hip Hop. The Source on the CMG roster: “The gifts among the CMG roster are crazy! Blac Youngsta saluted his artist Lil Migo with a rare, lime-green Lamborghini Aventador worth $400,000 as a birthday gift. The gift was given during Yo Gotti’s CMG Brunch that went down in Atlanta for NBA All-Star weekend.”

After watching Lil Migo’s new video, learn more about the rising star and his huge following on Instagram. Stream his new album here.

Watch the music video for “Fire” below.

Laajuvie Releases Dak Filmed Visual For “No Cuffin”

Laajuvie, a fast-rising new Miami-representing recording artist drawing popularity following her freestyles going viral, preps fans for her 2021 takeover with the new video “No Cuffin.” And with raw, crafty and outstanding lyricism, she hits the streets and delivers a furious PSA to today’s Hip Hop of her arrival. Stream “No Cuffin” via Spotify.

For her forthcoming project, the Dak-directed video displays The pole toting tauntress effortlessly raps into the camera without breaking a sweat, all while showing off a fresh manicure and a beat face. “No Cuffin” is the perfect jump-on point for any newfound fan joining the Laajuvie bandwagon.

Laajuvie’s latest single follow her first freestyle to Instagram titled “Fake Love,” which has garnered over 25K+ views organically since its release, Juvie wasted no time following up effort with another freestyle called ‘Shit Talk” that accumulated over 500 comments. Connected with EMPIRE, Laajuvie’s full-length effort is expected to draw some a-list collaborations. “No Cuffin” is produced by Ricky Hoodrich and available on 510 Music Group. After the view, for more on Laajuvie, follow her on Instagram.

Check out Laajuvie’s new visual for “No Cuffin” below.

FAT WALLACE – “DREAMS”

Virginia is surging with Hip Hop’s next-generation superstars. Among the new class is the slick, catchy and popular recording artist, Fat Wallace. Today, he makes his run for the 2021 artist-to-watch label with new single “Dreams.” “This year will be the year all of my fans look back on as the year the rest of the world discovered Fat Wallace,” says the rising star.

For the new single, Wallace remains loyal to his roots as he amasses widespread notoriety with lyrics about evolving into a superstar through persistence, resilience and, most of all, originality. Fat Wallace has created an authentic sound since his original arrival in 2016. “From my perspective and releasing music for the past 5 years, I definitely feel like this is my best song to date because it shows exactly what my mission is,” he says.

He continues: “If a kid from a town that only has a population of a few thousand can put his time and effort into making it somewhere with his music, it really just shows that hard work really can get you anywhere regardless of where you’re starting from.”

“Dreams” is the lead-up to something big coming from Fat Wallace in 2021. And now a great origin point for newfound fans, feel free to stay updated on everything Fat Wallace via social media. Before the forthcoming album, stream “Dreams,” available now via Major League Records.

Listen To Shwensdz’ Latest Releases

Shwensdz gets the audience hyped with his latest release “Barky Back,” and “Plug It In” and announces the release of a brand new track “Money Play”. 

As the press release notes: The versatile Shwensdz has been musically gifted from an early age. Set out to become a performer and professional pop, R&B, Hip-Hop Singer, he believes natural ability will only take a talented artist so far, but a strong will and determination has helped push his artistry forward and continues to drive their development and success. Shwensdz has won over the hearts of music lovers from all walks of life; performing at a variety of venues, making loads of public appearances, all the while recording new music.

Check out Shwensdz on Spotify, and stay tuned for more! 

Houston’s Cam Wallace Drop Motown First ‘6Rings’ EP

Last week was a huge milestone for Houston recording artist, Cam Wallace. It was announced last Wednesday, Wallace signed a deal with Motown Records, the legendary recording home of Ne-Yo, The Temptations and Migos. Today, Cam digs into his bag and re-releases his EP, 6Rings, for a newfound audience.

Including the Motown debut, “Retail,” Cam Wallace resurfaces his previous release to generate attention for his forthcoming album coming 2021 on the major label. And with the re-release, Cam Wallace adds a cherry on top with the release of his latest visual for the album-cut “All The Way.” The new video crafted a simple self-encouragement exercise for the passionate perfectionist. Shown as a commercial, Wallace brings the song’s motivational mantra to life and showcases his healthy lifestyle.

Cam on the making of “All The Way”:

“All the way is literally a self-directed pep talk. It’s as simple as me telling myself (and now the listeners) that no matter what you’re doing mentally or physically, go all the way in. Crush your goals. The moment when it feels like you’re about to quit, that’s when you crank it up even more!”

Cam and Motown were very excited to announce his signing and received praise for the label’s top executives. “Cam is a once-in-a-lifetime talent that raps, sings, produces, engineers, mixes at a high quality,” said Vice President of A&R – Motown – Shawn Barron in a statement.

Cam Wallace is currently in album mode for his anticipated 2021 debut. For more on the process and Cam, follow him on Instagram.

Watch “All The Way” above. The six-song project can be heard in its entirety below via Create Music.