Virginia’s RARI Shares Hot New Song “For The Love”

Lyrically, right now, Virginia’s RARI is one of the brightest new artists in Hip-Hop. After his previously released single “Not What It Seems” went a successful campaign run in 2020, people believed and anticipated what’s next from the new star. Today, we get that in the new single, titled, “For The Love.” Entering the 2nd quarter, RARI prepares for an exciting summer that expects a full-length celebration.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

Elhae Drops New LP, Aura III

Georgia singer/songwriter Elhae taps Rick Ross, Masego and Xavier Omar for his Motown debut in Aura III. Built on the back of his popular indie series, Elhae makes a huge first impression to a broader audience as he ascends to R&B’s 2021 artist-to-watch.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel (Aura II) that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

BIG S.I.N. – “The Hulk Smash” EP

Bar for Bar, we haven’t heard a refreshing project like this in years! Stream “The Hulk Smash”, the new EP by North Carolina standout BIG S.I.N..

Lil Migo ft. Blac Youngsta – “Fire” (Official Video)

Lil Migo is the talk of the town in Hip Hop right now.

The Memphis recording artist is trailblazing a path to top billing with his new album, King of the Trap. For the album, Migo taps his mentor and Label boss Blac Youngsta to go hunting for an opp in the new visual for their collaboration, “Fire.” In the new visual, Youngsta and Migo prepare for a fire fight with raps about doing everything with their weapon beside them. Catchy, lethal and maximum carnage, “Fire” is a street favorite from the new artist’s arrival project.

Both “Fire” and King of the Trap are available on all DSPs via Heavy Camp/CMG. Lil Migo signed with Youngsta and Gotti after recognizing them as the best in the game. “I’ve been mentored by some of the best in the game in Blac Youngsta and Yo Gotti and now I’m ready to carve out my lane and make 2021 my year,” Migo said in a statement. “I want to keep putting on for Memphis, and that starts with this new project,” he says.

Along with Blac Youngsta, King of the Trap features a-listers Yo Gotti, Moneybagg Yo, Rich The Kid, 42 Dugg and Jacquees. And with the guests, the album includes breakout hits “Big Dog,” “Paved the Way” and “Letter To The City.” Lil Migo and his album is the newest addition to Interscope Records through Heavy Camp and CMG.

Lil Migo is the first of a promising new CMG roster about to take over Hip Hop. The Source on the CMG roster: “The gifts among the CMG roster are crazy! Blac Youngsta saluted his artist Lil Migo with a rare, lime-green Lamborghini Aventador worth $400,000 as a birthday gift. The gift was given during Yo Gotti’s CMG Brunch that went down in Atlanta for NBA All-Star weekend.”

After watching Lil Migo’s new video, learn more about the rising star and his huge following on Instagram. Stream his new album here.

Watch the music video for “Fire” below.

Wilhelm Duke – “Elixir” (Album)

Swedish American rapper Wilhelm Duke is taking over the lyric game in Chicago. His new project “Elixir” represents a collection of 13 singles he started working on in early 2018 while in his former hip hop duo Bombay Boyz.. Every song on here is symbolic of his growth as the styles of hip hop vary. “Elixir” is a record concocted of cutting edge sounds, bellowing vocals, and brilliant lyricism.